About Us

YOVELA is a dynamic Talent and Influencer Marketing Agency that connects brands with authentic voices to create meaningful engagements and drive impactful campaigns. With a focus on the Caribbean region and beyond, YOVELA leverages its deep understanding of local markets and global trends to curate personalized influencer partnerships that align with brand objectives. Led by industry veteran Josh Rudder, with over 20 years of experience, we’re at the forefront of creativity and excellence. 

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Josh Rudder
CEO, TOVA GROUP LIMITED
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Asha Jagdeo
Talent Agent

YOVELA is committed to fostering a supportive and inclusive environment where creativity flourishes and dreams are realized. We believe in the power of collaboration and the importance of nurturing authentic connections between talents and brands. Our team is passionate about cultivating partnerships that not only drive success but also leave a lasting impact on both the industry and society as a whole. Whether it’s championing diversity and representation or advocating for social causes, we strive to use our platform to make a positive difference in the world. Join us in our mission to redefine the boundaries of talent management and create a brighter, more inclusive future for all.